The BIG 3 just keep making progressive moves since launching their 3-on-3 half-court league two years ago.
Featuring former NBA players competing in an eight week league, the BIG 3 held their 2019 expansion draft this week with Royce White, Chris Johnson, and Larry Sanders selected as the first three picks in the draft. The BIG 3 begin their third season on June 22 as 12 teams will compete to dethrone the Power, consisting of Chauncey Billups, Cuttino Mobley, Glen “Big Baby” Davis, and Quentin Richardson. And while Greg Oden (7th pick overall) and Jason Richardson (14th overall) grabbed headlines by officially joining the BIG 3 this season, perhaps the biggest additions to the league takes place through the BIG 3’s new jersey sponsorship deal.
BIG 3 founder Ice Cube announced the league has partnered with CBD company — cbdMD — as the jersey sponsor for the 2019 season with BIG 3 jerseys featuring the exclusive patch on the front of three jerseys (for all 12 BIG 3 teams, 36 jerseys total).
“Today is a monumental day for cbdMD, as we continue to add to our list of firsts within the CBD category,” said Ken Cohn, Chief Marketing Officer at cbdMD. “Our BIG3 partnership will deliver a massive level of cbdMD brand exposure throughout the summer on CBS and CBS Sports Network, and allow us to reach a large, strategic demographic of consumers. As we continue to witness an increase in interest regarding CBD among both athletes and sports enthusiasts alike, we see the BIG3 as a dynamic, strategic partner for cbdMD and a pathway to engage those who could greatly benefit from CBD.”
“Last year, BIG3 became the first professional sports league in the U.S to allow players to use CBD for pain treatment and recovery,” said league co-founder Jeff Kwatinetz.
“We did this out of compassion for our guys because CBD can help them without enhancing their performance or having an intoxicating effect. It’s a win win.”
cbdMD offers a comprehensive line of natural, THC-free, hemp-derived CBD oil products made in the US, including tinctures, capsules, gummies, pet products, bath bombs, topicals, and vape oils. The first basketball league featuring former NBA players is etching their name in the history books once again by becoming the first professional sports league in the United States to allow its athletes to use cannabidiol (CBD) for help manage their aches, pains, and inflammation.