Wooter: The Next Big Sports Company

Wooter is not your typical sports tech startup... When Alex Aleksandrovski helped launch Wooter in June 2014 in Staten Island, New York, he wasn't sure how long it would take for the upstart athletic brand to grow their name beyond the borough. 

Carlos boozer with the gonzalez twins rocking wooter apparel uniforms.

Carlos boozer with the gonzalez twins rocking wooter apparel uniforms.


At the time, Wooter had just started producing customized jerseys through their website for area recreational and youth leagues, all while painting a bigger picture to partner with professional leagues, charity hoops events, and potential sponsorship opportunities around sports.  

In a matter of just three years, the name Wooter began to make some noise.  

They went all-in on creating and developing quality customized uniforms in order to present a pro look and feel for players, regardless where they played. From the gear, to rolling out their Wooter App and interactive digital platform, to sharing their story through social media and growing an online community, it's easy to see why the brand is trending up. They've been aggressive in the worldwide marketplace, paving the way to shed the stigma as a "small startup" to knowing exactly the direction they are heading as a company.  

Take a few minutes to scroll through the Instagram feed at Wooter and you'll see they are leaving a mark in sports tech and game apparel.  

Hip-hop icon Master P graces the timeline time and again after partnering with Wooter on outfitting players for recent basketball charity events held in New Orleans and Las Vegas. Youth and college basketball, baseball, football, soccer and lacrosse squads proudly sport Wooter gear from California to Florida and last season, the Carolina Cougars of the American Basketball Association made Wooter their official jersey partner.   

Wooter's next move? 

Take the brand global.

In September, Wooter started a basketball league in Zanzibar, Tanzania (Africa) and designed and manufactured uniforms for the 12-team league, which also includes a digital platform for officials, statistics and league website all managed through the Wooter App.   

"You can choose to stand by and wait for things to change or you can help drive that change," said Zanzibar Basketball League Commissioner, Hamid Suleiman Ahmad, who has helped bring community members together with the launch of the basketball league.  

For both Wooter and Hamid, the hoops journey really has come full circle. 

Back in May, the 24-year old from Tanzania contacted Wooter via Instagram about his love for basketball and the chance to share his humble and heartfelt tale about growing up 7,500 miles away in Africa. Over a series of emails, Hamid explained his passion for bringing his own vision to life by drawing a jersey for his team of friends. Hamid created and designed everything -- from the blue and white uniform for his team, to the African logo that graced the front of the jersey. Wooter handled production and delivery within a two-week period, and within those fourteen days a dream became a reality that reached from Staten Island to East Africa.  

"Just from these two emails alone, the effort we put into making these uniforms for Hamid and his friends was well worth it. It is eye-opening to see how some people view the world," said Aleksandrovski, Founder and CEO of Wooter Apparel.  

Five months later, Wooter and Hamid collaborated again with the start of Wooter Africa and the tip-off of the Zanzibar Basketball League.  

This isn't the first time Wooter has put a sports project together and helped it grow.  

Percy Miller, better known as rap and business mogul Master P, turned his attention to Wooter in early 2017 while planning and organizing a basketball charity event to raise awareness on inner city violence in New Orleans, Louisiana. Master P's NOLA Celebrity Basketball Game at the 2017 Essence Festival took place in June at the Xavier University of Louisiana Convocation Center, with Wooter outfitting the players and staff with gear.  

That event led to yet another chance to team up with Master P.  

Watch the video below:


Always looking for ways to give back to urban communities and through the game of basketball, Master P started the Global Mixed Gender Basketball League (a co-ed league with teams in New Orleans, Atlanta, Chicago and Washington D.C.) and looked to Wooter to be the apparel sponsor of the league, featuring the likes of former NBA standouts Carlos Boozer, Caron Butler, Metta World Peace and WNBA players Cappie Pondexter, Brittney Griner and Hall of Famer Lisa Leslie. The exhibition and debut of the GMGB took place on September 23 at the Cox Pavilion in Las Vegas as is the start of another venture where Wooter can shine on a bigger stage, as they are taking an active part in designing the GMGB brand, logos, and outfitting the whole league.  

Between making news as the official jersey label of Master P's Global Mixed Gender Basketball League and the start of their Zanzibar Basketball League in Africa, Wooter also announced the creation of a brand extension with their new streetwear line, "Medusa", showing once again that they are a passionate company unafraid to stay ahead of the game. The "futuristic and luxurious urban brand" is not only is a way for Wooter stay forward-thinking by adding on to the company, but also gives the brand the chance to stay true to their New York roots. 

After a successful three-year run, Wooter's proven track record shows it has officially moved from a simple startup to now being considered a consistent trendsetter.   

Master P And Wooter Apparel Help Bring Hope To New Orleans At 2017 Essence Festival

Weeks before a 1,000 basketball fans, community leaders and local supporters flocked to the Xavier University of Louisiana Convocation Center on a Thursday evening in New Orleans, Percy "Master P" Miller stood moved.  

It was early June when the hip hop mogul and No Limit Records founder learned about the passing of a 7-year old boy in Louisville, Kentucky, Dequante Hobbs, Jr., who was struck by a stray bullet and died in late May. It was then that the New Orleans native and father of seven felt compelled to reach out to the family to provide some solace and hope.  

That feeling came to life as part of Master P's NOLA Celebrity Basketball Game at the 2017 Essence Festival on June 29th, which tipped-off with a peace rally prior to the game aptly named, The National Day of Peace. The goal: to raise community awareness about violence plaguing a number of inner cities around the US including New Orleans. In an event that featured Silkk The Shocker, Mystikal, Juvenile, Dallas Cowboys tight end Rico Gathers, former NFL wide receiver Jacoby Jones, former NBA players Caron Butler and Ben Gordon among a host of other athletes and celebrities, it was Master P's own son -- musician and actor, Romeo Miller -- who honored young Dequante by wearing the red and black number 7 jersey as a tribute.  

This was a proud moment for everyone at Wooter Apparel, who teamed up with Master P to outfit players and coaches on the court with jerseys and gear for his NOLA Celebrity Basketball Game.  

This was more than just another charity event.

Way more. 

The game served as a valuable reminder of how communities can come together for the greater good of investing back into its youth, as proceeds from the contest went to benefit the scholarship fund of Team H.O.P.E. NOLA. 

Late last year, Master P and New Orleans Pelicans assistant coach Robert Pack launched Team H.O.P.E. NOLA (Helping Our Players Excel) as a way to help at-risk youth in New Orleans and provide them with the resources and information to keep them off of the streets, succeed on the court and more importantly in the classroom. The 20 players selected to take part in the Team H.O.P.E. NOLA program range from age 12 to 15 years old and are selected from area schools. By the end of the program, the players will be equipped to make educated decisions and choices as they prepare for college, careers, and hopefully opportunities to one day be mentors or community leaders themselves.  

Since then, Team H.O.P.E. NOLA has remained active in their community, from helping raise donations, to assisting at senior centers and sharing their message about focusing on education and overcoming obstacles in life. 

Both Master P and Coach Pack know how important mentorship and leadership is, on and off of the court. The two grew up together in New Orleans and played on the same AAU squad, long before Pack played 13-years in the NBA and Miller rapped his way to stardom and launched his own record label.   

Now, the two life-long friends are focused on giving back and paying it forward with Team H.O.P.E. NOLA, with the 2017 Essence Festival and Master P's celebrity game yet another example of how change and hope truly starts at home.