This is more than just another charity and celebrity basketball game. This one is far more personal. When Bo Talley-Williams and her husband Fred Williams (Los Angeles Sparks assistant coach) first started the Balling 4 Lupus Luvs Foundation in 2014, it came straight from the heart. After the passing of her Aunt from Lupus — a chronic autoimmune disease — and having her oldest cousin diagnosed, Talley-Williams felt compelled to make a difference, raise awareness, and help support those impacted by Lupus.
Six years later, Talley-Williams and Balling 4 Lupus are still making a difference.
Balling 4 Lupus is gearing up for their 6th Annual Balling 4 Lupus charity and celebrity basketball game on May 26 at the Riverside EpiCenter in Austell, Georgia featuring only females as the players and coaches. Over the last two years, Wooter Apparel has been privileged with the opportunity to team-up with Balling 4 Lupus to create customized uniforms for its players and coaches and has become just one of the sponsorship opportunities the brand is proud to help support.
“It has been a blessing to have a legit company such as Wooter Apparel to partner with. To have a company produce product in such a timely manner for your event is important,” said Talley-Williams when asked about partnering with Wooter.
“The quality of their uniforms is impeccable along with the special detailing that goes into every uniform. When you are a 501(c)(3) nonprofit organization such is ours you consider yourself lucky to have great sponsors as Wooter Apparel. Their sponsorship gives a sense of gratitude but also relief to many of the things that has to done when putting together such an charity event like this.”
Year by year, Balling 4 Lupus has grown in scale and scope. Some of the celebrity coaches have ranged from Tiffany Hayes (WNBA), Cheryl Ford (WNBA), and Dwight Howard (NBA center and the first ever male coach for the event), to a roster of actresses, entertainers, singers, media personalities, and social media influencers. It’s not only a charity and celebrity game rooted in family, care, and educating people on Lupus, but Balling 4 Lupus also presents a platform to give back.
“It’s important to have a brand like Wooter Apparel who is on a national level to give back to non-profit organizations such as ours because a lot of times the smaller non-profits have to reach into our own personal pockets to make sure that our charity events can happen, so we can continue with the awareness of our causes,” said Talley-Williams, who also founded and runs her own entertainment company — Blaq Pearl Entertainment.
“For the past two years we have appreciated the professionalism of Wooter along with the care of detail for each uniform. We appreciate how they make sure the design that we give them for the uniforms is exactly what they give us. Having a uniformed look for our charity and celebrity game makes the players and coaches even more proud to be apart of such an awesome event.”
Along with preparing for the upcoming charity and celebrity game in May outside of Atlanta, Balling 4 Lupus is partnering with another 501(c)(3) organization in Dallas/Ft. Worth to bring Lupus awareness to those communities. It’s yet another chance for Bo Talley-Williams, Frank Williams, and Balling 4 Lupus to make a difference on and off of the court.
“We are really grateful for Wooter Apparel and the support it has brought to our charity event for the past two years,” added Talley-Williams.
“Their sponsorship has been a big blessing.”