Where do you turn when you want to start your league? Thanks to the Wooter App and Wooter Apparel, people can now start, manage, outfit, and grow their own basketball leagues (even hire the officials) on a professional and customized level.... — Where do you turn when you want to start your league? Thanks to the Wooter App and Wooter Apparel, people can now start, manage, outfit, and grow their own basketball leagues (even hire the officials) on a professional and customized level....

Go inside the Wooter App with Michael Isakov (Founder, CTO - Wooter)

When you are tasked with building a digital platform like the Wooter App, where does the process start?

The process starts with the League experience. Knowing what leagues and league owners want. We've been playing in leagues all our life, and from this we created the idea for the Wooter App Platform. A simple, easy to use app for league owners to manage their organizations and for players to digest their stats and league content.

The sports tech industry is constantly changing and growing....where there certain influences or research that you drew from?

We looked at the market heavily. From a combination of our research and our personal experience, we created an experience that we think is the ideal and that also compliments our basketball apparel line as well. We simplified as much as possible and have built what we believe to be the most rock solid stats engine and sports app in the world when it comes to basketball. With our sports app - any league in the world can have their own personal app with everything their organization needs on the Apple and Play stores in just 5 business days. A custom, fully branded app.

Teams from recreational leagues, youth sports, college and professional sports, have partnered with Wooter Apparel and have their league featured on the Wooter App.

You really are covering everything; from starting your league, to managing and making team updates, and the chance to order apparel too -- even hiring the game officials...how long did it take to take the Wooter App from the initial idea/ideas to actually launching and the app going live?

It took about 2 years to get something solid out there. We are still working on developing a stats app and web registration payments. But that should take no longer than a month or two. With that, we'll be where we envisioned ourselves in years past. But even now, we have an active clientele with new signups everyday.

How many people helped work on the Wooter App?

Over the years, around 20 people helped with the Wooter App. Some people came and went, some sticked around. Now we have a solid team of 8 core members who are working on the Wooter App everyday.

There are so many great features on the app if you are a player, team, league, coach or GM...what do you feel was most important to include in order to make the Wooter App user friendly and help get Wooter's name out there more as a brand?

The ability to track stats and send or share them anywhere. Our stats engine we believe is the most powerful in the world. Now, this is a feature of the app. Regarding in general for our platform our most innovative feature is definitely our ability to internally setup a fully customized app within 5 business days with an app editor online for an organization to custom and build as needed.

It's that time of the year. Teams and leagues from youth sports, to rec leagues, college, semi-pro, and professionally have teamed-up with Wooter and are featured on the Wooter App. Is your league next?

How has use of the app grown since it first launched?

We've grown tremendously since our first launch with over 20 custom apps made, 1000+ leagues created, and 100,000+ users signed up. We hope to grow by 10 times this year by introducing the Wooter Stats App, paid registration, & new sports.

Right now the application is equipped for basketball and has a pretty strong following...are there plans to build that out to include other sports leagues as well?

We are almost ready for that. Our priority this month is the new stats tracking app and paid registration. The Wooter Stats App will allow our league owners to update their stats in REAL TIME from a simple app. Paid registration will allow League Owners to process payments for registration w/ low fees. With that set, adding new sports will become a breeze.